Commercial Agents – Strategies to Use in Listing Commercial Property Today
When it comes to listing commercial or retail property today, you need to be prepared and practiced in the finer art of pitching and presenting your services.You will only have one opportunity to convert the client in a sales pitch; everything you say and do have to be orchestrated and relevant to the property type, the market, and the client’s needs.Here are some specific strategies to use in the property listing presentation process.
Make sure that you have comprehensively inspected the property beforehand. You need to know everything about the property and the location so that you can address any questions that the client may raise. It is a strategic advantage to undertake this inspection with the client a few days before the final sales pitch and listing presentation. You then have time to formulate your ideas and recommendations in a relevant way.
There will be two or three specific concerns that the client has in marketing their property today. You need to find those concerns from your discussion with the client, and then deal with the answers through your sales pitch and presentation. The best way to do this is to incorporate a formal question and answer process in your property proposal document.
The trends of the local property market are absolutely essential to the presentation that you make today. There is no doubt that the property market has changed significantly even in the last 12 months. The facts of that change should be conveyed to the client so they have no misconceptions regard their property and its promotion. You will need third party evidence to make this information relevant.
Do not bind or indicate to your clients any specific results and dates. It may be that the property has a limited base of enquiry and target market. It could therefore be on the market for some months. Your listing presentation should reflect the fact that extended time on market maybe something that they should prepare for.
In any property presentation it is evident that graphs and numbers more easily prove a point and attract attention. Merge these concepts into your otherwise written or verbal presentational material. Even though you may spend significant hours on a great proposal for the client, is well known that most clients to not read the document in any particular detail. You need to put photographs, figures, and graphs into your documents so that it attracts their interest and attention.
It is likely that the client has some preconceived ideas of price or rental. It is also likely that they have some preference regards the methods of sale or the methods of lease.The client will usually choose the factors that do not really work in the local market today. They are seeking to avoid discomfort in the sale or lease process and want the best price or rental. Preparation and information are the only things that you can utilize to work through this challenge.Through the entire presentation and listing process, make sure that the client understands that your principal and primary goal is to protect their interests and optimize their outcomes. They need to trust you with these two critical factors. If you can do that, you will be the agent of choice.